All You’ll Ever Need to Rank in Google

Most internet users will begin their search for a particular product or service by engaging a search engine. So, what happens if a “giant” search engine like Google does not rank your website among the top few in the first result page?

Well, your page is almost invisible and even non-existent to a majority of internet users; this is because statistics indicate that about 71% of internet users never really click on the second page of search results. If you are looking for a higher ranking (which means more visibility for your business), then here are tips that will be of great help to you:

Keep up with the Latest SEO Trends

Search Engine Optimization (SEO) is in constant motion; the “tricks” website owners may have used to get top rankings last year may be irrelevant this year, hence the need to keep up with the latest trends in the SEO “industry.” For instance, today’s world is a ”multi-device society”, so if your website is not optimized for all devices such as mobile phones and laptops, then you are likely to lose the top spots in Google search result ranking.

Google is one of the big giants in the search engine market, and as such it has to cater to a wide variety of internet users: those who use computers and also those who use mobile devices. So, for websites to be ranked high, they must have content that caters to both “phone users and computer users.”

It is also important to note that more and more people are using voice commands to conduct online searches. How many times have you heard, “Hello Google” or “Okay Google?” probably a few times!

Well, the trend is leaning towards “voice optimized” content that is easily retrievable through voice commands. The long and short of it is that SEO is in constant motion, andsomething different will come up every once in a while, so you’re better off staying in the know.

Keywords still “rule”

Even though the SEO industry is continually changing, there are traditional SEO “tricks” that will always remain relevant. For instance, the use of keywords is a tactic that will certainly rule in the “SEO world” for a long time: simply because, search engine searches will often focus on specific keywords, whether typed or voice command inputs.

Therefore, if you want a top rank in Google search results, you need to be conversant with the below keyword tactics:

  • Keyword placement – it is essential that your page title contains your keyword. It is not a must that you use the exact wording, but the keyword should in one way or another be in the title. The keywords should also be part of your URL. For example, what comes after your.org, .com, or .net should be words that can quickly help Google determine what your website is all about: this will help you get a better Google ranking. 
  • The type of keywords to use – what keywords are your audience using in their searches? It is essential to use keywords in your content that are in line with what people are “actually” searching for. So, before you start picking words from your head and using them as keywords, do an online search using tools such as Google’s keyword plannerto determine what phrases your potential customers are frequently utilizing when doing online searches.

External Links are Important

Google utilizes external links to determine how “worthy” a post is, to award its top rank status. So, if you want the much coveted top ranks in Google search result pages, you must work on building external links; these are links that are from other websites. But why, you may ask? Well, when other people start talking about you, then you become both noticeable and relevant to web users.

 So, create good content and get some other web owners to “link you in” (link building).  Bear in mind that Google will analyze the relevance of your backlinks, so it is vital to make sure that your content is relevant to the sites they will be “linked in”.

Many physical and online businesses depend on the internet to get the exposure they need to acquire customers. So, if you are wondering why your competitor’s pages are gaining a “larger audience” than your page, it could be they are higher ranked in Google searches as compared to your page!

Tips For A Successful Home Remodel

Tips For A Successful Home Remodel

A house ranks one of the most significant purchases or investment that you make in this life. It thus means that it is expensive and not something you can often change as you do to your wardrobe every time a new trend kicks in. However, this does not mean that you have to live in that old-fashioned home for the rest of your life. A home remodel can give you that new look and touch that you always dream of and have the perfect home. Renovating your house is a big undertaking if you want design that will last decades. The following are some perfect tips on how to remodel your house

Create a budget

Some people start the journey of renovating their houses only for them to quit halfway. You have to put all the things you want to modify or change into consideration before you start the job. Sit down with different people such as carpenters, masons and interior designers to come up with a rough estimate of the entire job. Your friends might not be the best bet when it comes to estimation because needs and tastes differ based on exposure and finances. You can try shopping in wholesale as you are likely to save on money.

Create a plan

Remodelling a home while still staying in the same compound can be somehow tricky. You have to estimate how much each section will consume and come up with an alternative plan. You can do the renovations while the family members are away to avoid commotion within your home. For instance, you can start with the living room and move some of the activities in the study room. You can also use the guest room when renovations are in your master bedroom. Ensure that you handle one section at a time.

Get your supplies early

You have to know what you need to take you through the entire journey before you start. There are some supplies you have to source from far while others you can do locally. In some cases, you may also need to pre-order some of the stuff that you need to make your project successful. You can seek the services of an expert in this field to help you come up with a list of everything that you need. Ensure that you get the best quality if you want your new fixtures and fittings to last for long.

Prioritize

You cannot bring down the entire house because that will not be a remodel but demolition. You need to know the areas that need immediate attention and those that can wait. The exterior of your house matters a lot if you want to create that attractive touch on your house. Choosing the right roofing solution such as https://landmarkroofingaz.com/ also ensures that have something that is attractive and at the same time durable. Make a list of some of the areas that you need to change or redesign. Come up with a budget and if it is too high, cut down on some of the most important ones.

Plan for outages

There will be a range of interruptions depending on the type of renovations and improvements that you want in your home. For instance, if you want to upgrade your plumbing, ensures that you have enough water supply to cater for your needs. Get a generator in case the renovations will touch on your electricity connection. The outages can take hours and in some cases, days depending on the magnitude of the remodels and speed of the people that you work with on the project.

Understand the law

There are some simple renovations that you can do without consulting local authorities while others will require a permit. The laws change from one locality to the next, and you must research what applies to your area. You can ask around or even visit the departments tasked with approvals before you start your project.

Redesigning your perfect home does not need to be hard if you follow these tips. Ensure that you create the perfect team that will make the process easier. Be a good communicator and coordinator but also give the contractors their space to perform their tasks.

Avoid Beauty Products with these Ingredients

Toxic chemicals in hair and skin care ingredients to avoid have been getting a lot of press lately. It’s easy to get caught up in fears about ingredients with long names and processed origins affecting your body.

Indeed, some components in hair care are harmful — we all know that mercury is an unsafe element and that it should not be anywhere near the human body.

Unfortunately, some hair and skin-lightening products, especially non-US products, still contain mercury. Skin-lightening, in general, is harmful to your skin and body; mercury makes it even more dangerous.

Chemicals to Avoid in Hair Care and Makeup

Some ingredients may seem more benign but can still cause a variety of issues, especially for acne prone skin. You should avoid any ingredients that unnecessarily dry or irritate the skin.

Alcohol

Alcohol dehydrates your skin, which can make acne worse (plus it stings). If you see any form of alcohol in the first few ingredients, you may want to put the hair care product you’re holding down.

Sodium Lauryl Sulfate

Sodium Lauryl Sulfate is another skin care ingredient to avoid. It’s an irritating surfactant that disrupts your scalp’s barrier. It’s okay in some cleansers for normal skin, but for acne-prone skin, it’s best to avoid it.

 If you tend to react to hair oils and makeup frequently, try cutting out any products that contain added fragrances. ‘Parfum’ or ‘fragrance’ in an ingredient list can mean a wide variety of ingredients, many of which are irritating to sensitive or acne prone skin.

Parabens

Other commonly questioned hair care ingredients include talc, triclosan, parabens, coal tar, and phthalates. It’s important to note that the science behind the toxicity of these chemicals is still in progress and none have been conclusively proven to harm your body. Despite this fact, it is always better to avoid ingredients that are questionable rather than exposing yourself to the potential of harm later down the road.

‘Natural’ Hair Care Ingredients to Avoid

Too often, people fall into the trap of believing that because a hair care solution is natural, it’s good for your skin. Unfortunately, this is not always true. Many popular DIY hair products could tear your skin up more. They even still contain some of the ingredients that you should avoid in formulated products!

Some Herbs

Alcohol is a problem not just in drugstore products. Natural sources of alcohol, like witch hazel, can also severely dry out your skin. If you already have acne-prone or dry skin, you should avoid using astringents like witch hazel.

Toothpaste

One of the most popular acne DIYs is a dab of toothpaste onto acne. Toothpaste typically contains a lot of sodium lauryl sulfate, which disrupts the skin, especially if it’s left on for an extended period. It also contains baking soda and hydrogen peroxide, two more ingredients to avoid in skin care.

Lemon Juice

Stay away from lemon juice, due to the low pH and oils. These can lead to photosensitivity, sunburn, and just plain old irritation. Many acne DIYs are a matter of finding what works for you. For example, many people react quite strongly to cinnamon on the skin. It can cause burning, redness, and pain. Others don’t have an issue. Be sure to patch test any DIY cure before putting it all over your skin.

…When you Don’t Have to Use Any Products to Look Beautiful

See, it is essential that you should take care of your hair. But, at times, you don’t have to, especially on body parts such as your legs or neck. In fact, in these areas, you’re better off without the pesky strands. That way you can flaunt your smooth legs in public (or to anyone who cares to look).

But Wait, Can you Remove Hair from your Legs Safely?

Of course, you can! You only need to know how to do it. Hair removal doesn’t have to be painful. One of the best ways to keep your legs smooth without using harmful products is through laser.

Unlike shaving, this method targets your follicles to destroy the hair. That way, you don’t have to deal with scars or blocked pores.

There’s a catch though – you need to use a laser remover that works for your skin type and body part. Did you know, for instance, that a model designed for the face will not give you the same results when you use on your back? Yes. Visit Wellness Geeky to view a selection of the best laser hair removers based on their designated body parts. Remember, it’s all about getting rid of unwanted hair without harming your skin and by extension, your body.

In conclusion, it is crucial to read hair care (or any beauty product) label before applying it on your body. And when you as alternatives, as is the case with laser hair removal, opt for what’s healthy for you.

Instagram Hacks for Brands

Instagram Hacks for Brands

There is little doubt that Instagram is one of the top three favored social media platforms for brands to capitalize on. It has become quite an effective platform for brands to elevate their engagement with consumers and future prospects.

With Instagram’s over 1.1 billion active monthly users, it’s easy to see why successful brands are leveraging their power to better engage and build community over a brand and its products.

With 500 million people logging in to Instagram daily, you definitely want to capture their attention with your Instagram page. You can do this for your brand by giving your Instagram account an edgier look by employing some Instagram hacks.

Spend Money on Followers

Yes, there’s no problem with buying Instagram followers. After all, almost every big brand is doing it. You only need to be careful before using a specific service. You’re better off with a reputable and experienced company. On that note, visit bumped.in to view a selection of the best Instagram growth services to help you gain followers, likes and shares.

Consider a Bio font change

Fonts are powerful mood and tone setters for a brand. So you want to want to work with a font that best communicate your bio in a manner that is reflective of your brand’s tone.

You have probably glared at Instagram bios of a brand and wondered where in the world did they get that amazing font from? Because you know it is non-existent through your Instagram font options. And guess what! You are right because some of the amazing fonts that you see on other people’s Instagram pages are actually not fonts but rather

Unicode symbols

Using Unicode symbols on some of the words that you would like to stand out on your Bio is a sound idea to give your page that different and exciting eye-catching look.

How to execute

  • Use Instagram font generators such as Fonts for Instagram or any other generators for symbol customization options
  • Key in the word you would want to convert to special fonts
  • Copy and paste the generated symbol to your profile.
  • Make the most of your Bio-link

Make the most of your Bio-link

Since Instagram entitles you to one clickable link in your bio, you want to make the most of it. Conventional most brands tend to use this link to connect a user to a standard home page URL, but you can do even better. Use this link more effectively by making it a call to action to explore your blog, products, promotions or events for your brand. 

Other than taking advantage of this prime spot by a call to action, this approach also helps you gauge social media traffic coming from Instagram to specific pages.

How to execute

  • Go to ‘edit profile’ from your profile page
  • Insert your link on the website line
  • Make sure to save, then click the link to test that all is working well

In conclusion don’t forget to share helpful information with your audience. People want to learn something new, not the same old regurgitated stuff!

Negative Impacts Of Sleep Deprivation

Negative Impacts Of Sleep Deprivation

If you ask any health expert on the tips of leading a healthy life, three things will always come into play. That is; working out, eat healthy foods and get enough rest. However, many people do not understand what rest refers to in this case. You may think that going for a vacation or going to watch a movie or hanging out with friends is the reference here which is not the case. You need to get enough sleep and experts recommend that you should have between 6-8 hours of it every day. But the big question is why? The following are some of the things that occur to your body due to sleep deprivation

Weight gain

Studies show that there is a high connection between weight gain and sleep deprivation. Those who sleep for less than 7 hours a day are at a higher risk of suffering from obesity as compared to those who get enough sleep. This is all possible due to the hormones that are in your body. For instance, leptin levels lower when you do not get enough sleep. Leptin is a chemical substance that makes you feel full and lowers your appetite. On the other hand, ghrelin levels, which is the hormone responsible for hunger, go up and you end up eating more than you are used to.

Decreased cognitive performance

Your mind needs time to process information at hand and also create room for other data that comes it’s way. Sleep deprivation lowers both your mental and physical progress. Your attention span also lowers due to sleep deprivation, and you may even find yourself having difficulties to master simple concepts. You may also suffer from memory lapses which affect your reasoning capacity. In the past, people believed that memory loss was a preserve of the old but young sleep-deprived generation is also is arising as well.

Lower sex drive

Getting intimate is very important if you want to have a healthy relationship. There are lots of broken marriages as a result of intimacy issues that can arise from any side. Sleep deprivation impacts the hormone levels which lowers the mood of sex. You may find yourself feeling fatigued which lowers your sexual arousal and performance. The most affected group due to sleep deprivation are the men. A recent study shows that lack of enough sleep lowers the testosterone levels. However, getting enough rest will rectify the situation in about one week and get you confident between the sheets again.

Risk of heart diseases

The heart is one of the most precious organs in your body and thus needs special care. Sleeping less than 7 hours in a day can lead to the increased heartbeat, increase in blood pressure and also triggers some hormones that lead to inflammation. Such inflammation puts extra strain on the heart muscles which is not healthy for your body. Sleep deprivation increases the chances of suffering from coronary heart diseases. It is the most common form of heart diseases and is among the leading causes of death across the world. Sleep deprivation also increases the chances of having a stroke as a result of low oxygen circulation.

May lead to substance abuse

When you sleep for less than the recommended hours, you may then find yourself feeling restless and tired. Taking drugs to calm your feelings and get your moods back may seem like the best solution. You may also find yourself taking a lot of caffeinated drinks such as coffee to remain alert. Some people may also recommend that you take over-the-counter pills to help you catch some sleep which makes your body addictive to such drugs. In extreme cases, you may result in hard drugs and alcohol to try and calm your feelings.

Your skin suffers

Humans are very conscious about their appearance, and you might not be an exception. Everyone wants to have glowing skin, but unfortunately, those with sleep deprivation find it hard achieving this. Recent research conducted among adults aged between 30-50 years came up with findings that are worth studying. Those who sleep for less than 7 hours were found to have uneven skin color tone, wrinkles, and their skin appeared to be loose. However, when you get enough sleep, your body gets ample time to produce hormones that repair broken cells on your skin.

It is quite evident that your body stands to benefit a lot when you have enough sleep. However, it is also important to check why you are not getting enough sleep. Using the wrong beddings especially the mattress could be one of the reasons why you find it hard sleeping. A good mattress is one that is comfortable during the time for a full sleep and supports your body and the back muscles. Ensure that you choose the right beddings for you to have quality sleep time.

Driveway Designs and Styles for 2019

The driveway of your home is a crucial part of its architecture. It is basically the first part of your home that becomes readily visible to guests and visitors. For this reason, the design of your driveway must be handled with utmost professionalism.

You will be surprised to know that there is a lot you can do with the aesthetics of your driveway so as to create a view that wows your visitors. The modifications that are implementable on your driveway include tweaks of the curb, the texture, the width, geometric style, and of course, the incorporation of gardening elements.

With all these considered, below are some of the best driveway designs and styles that are trending in 2019. If you reside in Nottingham and are looking for professional input on your driveway, you can check out driveways Nottingham for some vital tips.

Circular Cobblestone with Centered Greenery

This driveway design is for high-end home owners who have enough money to spend. If you want a visually appealing driveway with a continuous curb that terminates at the entrance of your home then this is the best design to consider.

While the upside of this beautiful driveway design is that its aesthetics is exceptional, it does have a few downsides that may make it a little difficult to execute. For starters, it is very expensive as cobblestone is one of the priciest building materials in the real estate industry. Secondly, the ground-surface of the driveway is not smooth, which makes it a nightmare if you live in a snowy region.

The center of the driveway is decorated with a stature or a beautiful edifice like a water fountain along with some lush greens.

Loose Gravel Driveway

Gravel is perhaps the most popular material used in building a driveway. This stems from the fact that it is quite affordable and requires little man-power to incorporate. Like the name suggests, the gravel used on this driveway isn’t dipped in asphalt and fastened to the ground; rather, it is spread out evenly across the driveway until every area is covered.

It is important for a clear border to be defined on the driveway in order to prevent the gravel from spreading outside.

This may also not be an ideal driveway solution for you if you reside in a snowy area as it becomes increasingly difficult to clear snow on your driveway.

Simple Concrete Driveway with Green Borders

If you aren’t too particular about the design of your driveway but want a style that is practical, this is definitely one of the best options you can consider. Concrete is a commonly used material for a driveway especially for homes located in cold regions. This is because clearing snow on a concrete driveway is pretty easy.

Another plus for concrete driveway is that it can serve multiple purposes like a mini basketball court and a garage.

Concrete is, however, not the most aesthetic building material out there so your driveway does suffer the risk of looking plain. If you wish to improve the décor of your concrete driveway, you can always incorporate lush green plants and grasses on the border of the driveway.

Fancy Brick Driveway

This is another high-end option you can consider if you have the financial means to execute the design. Customized brick driveways are some of the most fascinating driveways you will ever lay your eyes upon. They are also available in various designs and can be modified to create a variety of styles.

Aside from its visual attributes, this driveway design is also durable. It can be easily customized to form any distinct pattern and it is ideal for all kinds of homes.

Conclusion

Regardless of the design or style you desire for your driveway, you should always ensure that it fits perfectly with the rest of your home and it’s, of course, very practical.