Did you know that visitors to your website want you to tell them what to do? If they take the time to visit your page, read your content, and get on board with the product or service you offer, they like to know what they should do next.
For some businesses, this means going to the sales page, while for others it may be garnering likes on Facebook. The goal of your website is completely yours to decide; however, in order to get visitors to take these actions you have to implement effective, well-written, and strong calls to action.
What is a Call to Action?
To put it simply, a call to action tells your visitors, potential customers, or readers precisely what you want them to do.
For example, the phrase “Buy my eBook!” is a great call to action that is ideal for your eBook sales page. Other examples of great calls to action include “Like it!” and “Sign up to learn more!”
The problem is, many website owners opt for vague, unclear statements or non-calls to action that don’t get results. For example, “Here’s my Facebook page.” With this CTA there is no clear action for someone to take, as a result, they may leave not taking any action at all.
Some tips that will help you on your quest to create amazing CTAs can be found here. Using these best practices is guaranteed to provide you with the action and results you want.
Figure Out What You Want Visitors to Do First
You need to put a good amount of thought into this. Try to figure out beforehand so you know your end goal. This will help you craft the most effective call to action on your button, page, post, etc.
- Do you want them to go to your blog? If so, say “Visit my blog!”
- Do you want them to purchase your eBook or another item? If so, say “Buy my item!”
- Do you want them to sign up for an email list or newsletter? If so, say “Sign up here!”
Be Short, Clear, and Concise
You need to ask your visitors very clearly to do that one thing – “Leave a comment,” “Enter your email,” “Buy now,” “Click here,” etc. You don’t need to beat around the bush, use vague wording, or anything else that is unclear. Don’t try to hide what you want a customer to do in wordy or flowery language, this can result in the person getting derailed. The key here is to be as straightforward as possible.
If Necessary, Repeat Yourself
You need to use your selected call to action several times in many cases. This helps ensure it doesn’t get lost. If you have a long page of sales text, you should insert your call to action (or similar variations of it) at a number of different points on the page. While you need to be careful not to appear “spammy” you don’t need your call to action to be hidden or lost in the other text on the page.