All You’ll Ever Need to Rank in Google

Most internet users will begin their search for a particular product or service by engaging a search engine. So, what happens if a “giant” search engine like Google does not rank your website among the top few in the first result page?

Well, your page is almost invisible and even non-existent to a majority of internet users; this is because statistics indicate that about 71% of internet users never really click on the second page of search results. If you are looking for a higher ranking (which means more visibility for your business), then here are tips that will be of great help to you:

Keep up with the Latest SEO Trends

Search Engine Optimization (SEO) is in constant motion; the “tricks” website owners may have used to get top rankings last year may be irrelevant this year, hence the need to keep up with the latest trends in the SEO “industry.” For instance, today’s world is a ”multi-device society”, so if your website is not optimized for all devices such as mobile phones and laptops, then you are likely to lose the top spots in Google search result ranking.

Google is one of the big giants in the search engine market, and as such it has to cater to a wide variety of internet users: those who use computers and also those who use mobile devices. So, for websites to be ranked high, they must have content that caters to both “phone users and computer users.”

It is also important to note that more and more people are using voice commands to conduct online searches. How many times have you heard, “Hello Google” or “Okay Google?” probably a few times!

Well, the trend is leaning towards “voice optimized” content that is easily retrievable through voice commands. The long and short of it is that SEO is in constant motion, andsomething different will come up every once in a while, so you’re better off staying in the know.

Keywords still “rule”

Even though the SEO industry is continually changing, there are traditional SEO “tricks” that will always remain relevant. For instance, the use of keywords is a tactic that will certainly rule in the “SEO world” for a long time: simply because, search engine searches will often focus on specific keywords, whether typed or voice command inputs.

Therefore, if you want a top rank in Google search results, you need to be conversant with the below keyword tactics:

  • Keyword placement – it is essential that your page title contains your keyword. It is not a must that you use the exact wording, but the keyword should in one way or another be in the title. The keywords should also be part of your URL. For example, what comes after your.org, .com, or .net should be words that can quickly help Google determine what your website is all about: this will help you get a better Google ranking. 
  • The type of keywords to use – what keywords are your audience using in their searches? It is essential to use keywords in your content that are in line with what people are “actually” searching for. So, before you start picking words from your head and using them as keywords, do an online search using tools such as Google’s keyword plannerto determine what phrases your potential customers are frequently utilizing when doing online searches.

External Links are Important

Google utilizes external links to determine how “worthy” a post is, to award its top rank status. So, if you want the much coveted top ranks in Google search result pages, you must work on building external links; these are links that are from other websites. But why, you may ask? Well, when other people start talking about you, then you become both noticeable and relevant to web users.

 So, create good content and get some other web owners to “link you in” (link building).  Bear in mind that Google will analyze the relevance of your backlinks, so it is vital to make sure that your content is relevant to the sites they will be “linked in”.

Many physical and online businesses depend on the internet to get the exposure they need to acquire customers. So, if you are wondering why your competitor’s pages are gaining a “larger audience” than your page, it could be they are higher ranked in Google searches as compared to your page!

Calls to Action

Calls to Action – What They are and How to Make Them Great

Did you know that visitors to your website want you to tell them what to do? If they take the time to visit your page, read your content, and get on board with the product or service you offer, they like to know what they should do next.

For some businesses, this means going to the sales page, while for others it may be garnering likes on Facebook. The goal of your website is completely yours to decide; however, in order to get visitors to take these actions you have to implement effective, well-written, and strong calls to action.

What is a Call to Action?

To put it simply, a call to action tells your visitors, potential customers, or readers precisely what you want them to do.

For example, the phrase “Buy my eBook!” is a great call to action that is ideal for your eBook sales page. Other examples of great calls to action include “Like it!” and “Sign up to learn more!”

The problem is, many website owners opt for vague, unclear statements or non-calls to action that don’t get results. For example, “Here’s my Facebook page.” With this CTA there is no clear action for someone to take, as a result, they may leave not taking any action at all.

Some tips that will help you on your quest to create amazing CTAs can be found here. Using these best practices is guaranteed to provide you with the action and results you want.

Figure Out What You Want Visitors to Do First

You need to put a good amount of thought into this. Try to figure out beforehand so you know your end goal. This will help you craft the most effective call to action on your button, page, post, etc.

Some examples:

  • Do you want them to go to your blog? If so, say “Visit my blog!”
  • Do you want them to purchase your eBook or another item? If so, say “Buy my item!”
  • Do you want them to sign up for an email list or newsletter? If so, say “Sign up here!”

Be Short, Clear, and Concise

You need to ask your visitors very clearly to do that one thing – “Leave a comment,” “Enter your email,” “Buy now,” “Click here,” etc. You don’t need to beat around the bush, use vague wording, or anything else that is unclear. Don’t try to hide what you want a customer to do in wordy or flowery language, this can result in the person getting derailed. The key here is to be as straightforward as possible.

If Necessary, Repeat Yourself

You need to use your selected call to action several times in many cases. This helps ensure it doesn’t get lost. If you have a long page of sales text, you should insert your call to action (or similar variations of it) at a number of different points on the page. While you need to be careful not to appear “spammy” you don’t need your call to action to be hidden or lost in the other text on the page.

Top 10 Best Instagram Bots

Always been looking for the incomeartist.com but didn’t want to wade through dozens of articles that are all practically saying the same thing? Neither did I so I made my very own short to the point list of the 10 bots that are most popular. We start with the least popular first as I want you to read the whole article, and otherwise, you can just skip to the bottom.

Robolike

This bot does only one thing, liking posts on Instagram, based on the tags that you set. The more you like others, the more they like you so use this bot to help share the love.

Social Growth

With this bot, you can target users based on geographics. They have their own database of 10k+ accounts which assist with that, I’m not sure exactly how that works, and it does sound kind of spammy but check it out yourself.

Popamatic

Interesting name, not sure what it’s gonna pop but let’s see. Apparently, this seems to work a bit like the above one where you use their assistants. These assistants help you achieve real likes, as what you would expect from a bot I suppose so nothing special there, perhaps you want to compare those two based on price instead to see which one is the best bang for your buck.

Relaxed Social

And relaxing we will do once we found the best bot to manage our Instagram account, no doubt about that. It claims to engage hundreds of users a day from your very own account based on your own interests. Very nice!

Socially Rich

Based on the names of those bots I start to feel like I get rich sleeping, well that’s exactly what we’re looking for, aren’t we? If it only were that easy I’d sign up right away. It appears to be some directory that categorized Instagram users to help you find the audience you are looking for. No sleeping rich there I guess but it should make your job a little easier.

Social Upgrade

I suppose its time for the heavy hitters as the previous five haven’t really impressed me thus far. It looks like this is also some sort of managed service, I really have to dive deeper into this one day to see what that’s all about. With 5-6 bots offering just that I guess there’s demand enough for it so perhaps I should change my opinion a bit. Then again it could all be huge bot farms that hurt your account more than you want.

Social Sensation

Actually, the name of this Instagram bot is social sensational but I though social sensation is much more packing. Turns out be another growth agency. This starts to read more like a service or tool list opposed to a bot list, my apologies for that. It’s totally hands-free though so if that’s what you’re looking for go check it out.

Social Envy

And jealous we are of all those Instagram bloggers or vloggers? with their millions of followers. The description is rather generic but its pretty much the same as the rest.

Viral Upgrade

That’s the one we’ve been waiting for. We want our content to go viral on Instagram with thousands of organic shares, and ten thousands of likes at the very minimum. You get your dedicated account manager and plenty of targeting options, but isn’t that account manager supposed to fuzz around with that? Shoot me!

Social Drift

I’m glad we’ve reached the end of this post as I feel like I’m drifting away from myself here. Hashtags, location, targeting, presence, metadata, audience, filters, and a bunch of other buzzwords. You know what, I’m calling it quits, get my water mattress out and literally let myself drift away on the sea with an ice cold beer!

How to Achieve the Right Results With a Plasma Cutter

When it comes to plasma cutting as a hobby, for DIY projects, and for work, using the right techniques makes your job much easier and improves the results you achieve a great deal.

Armed with the right plasma cutter, make sure you follow a few tried and tested tips to make sure you achieve the right results.

Support the Cutting Hand

Before you even decide to start cutting, make sure you brace yourself and use the non-cutting hand to support the other hand. This keeps the cutting hand steady and provides you with freedom of movement in both directions which maintains a constant standoff.

You have the option of pulling the torch towards you or pushing it away from the body. Many people opt to pull it towards the body since this is easier compared to pushing it away.

Trace the Path

Before you go ahead and start cutting, it is advisable to plan the cut early enough. If you are going for a long cut, then practice the movement before you pull the trigger. Make sure you have enough space to allow you to make the cut before you pull the trigger.

Remember that stopping and starting severally makes the project have irregularities in the cut edge.

To make sure you are using the right speed and amperage settings, make a sample cut on a similar type of material that you actually plan to cut before you start the cut. You can use templates with examples on Cuts Like Butter.

You will know you are moving too fast if you notice sparks shooting along the top of the material.

Safety Is Paramount

When using the plasma cutter, you need to protect yourself and those around you from the sparks and the heat. Before you start the process, make sure you go ahead and read each and every piece of information that is provided by the manufacturer so that you understand how the machine operates.

Each plasma cutter comes with an instructional manual. This manual gives you a guide on what to do and how to do it. Since these tools are evolving fast, you need to make sure you understand what features the tools come with so that you know what to do.

Additionally, you need to know the right amperage and speed settings so that you don’t put yourself at risk of injury. Remember the higher the speed, the more likelihood of getting injured.

Proper safety requires that you protect any exposed skin. You need to put on a welding jacket and gloves or any other flame resistant clothing. Many welders use denim because it is a perfect choice. Make sure you button up your pockets, cuffs and the collar so that it doesn’t catch fire from the sparks.

Eyes are vulnerable to the sparks, and this is why you need to have the proper shade lens for the plasma cutter that you plan to use. The shade you choose needs to be compatible with the amperage you are exposing the eyes too. You can opt for a welding helmet or goggles that have a cutting more. The goggles shouldn’t be too dark for use for welding because this might turn out to make the welding surface too dark.

Go for ordinary compressed air as the cutting gas. Many contractors opt for bottled nitrogen because it is cost-effective, but at the end of the day, it isn’t any different from compressed air.

Protect Your Consumables

The consumables can be contaminated easily by air or oil, and when this happens, it reduces the life of the consumables. You can make use of an in-line air filter which removes the water and oil. Air filters prevent you from spending money each week on a replacement tip and electrode.

You also need to examine the consumables on a regular basis to replace them when they become covered with spatter. Doing this makes sure you get the best results each time.

The Bottom-line

You can use the plasma cutter to cut through metal and other types of materials. The cutter is versatile and makes the whole process easier and faster. However, you need to make sure the cutter is well maintained, and you are always protected against the heat by wearing the proper gear.

Instagram Marketing: Automation Best Practices

Many people get issues when they try to use automation because they fail to follow the cardinal rules of Instagram automation. These rules are meant to help you avoid getting your account shadowbanned or suspended due to suspicious activities that are noticed by the algorithm. What you need to do is to follow these cardinal rules to stay safe.

You Shall Not Use Multiple Bots at the Same Time

Using multiple bots on the same account at the same time can make you get banned from the platform. So, be aware of this risk and stick to a single tool that will take your Instagram automation to greater heights.

Don’t Be Too Greedy

Greed is everywhere. On Instagram, greed is all about trying to get the fastest results in such a short time. Instagram expects your account to grow in a certain way if you do things faster than the expectations you stand to ruin the account.

So, if you churn out a lot of followers suddenly yet your account is still fresh, you raise the suspicions of the algorithm, and you risk losing the account.

To balance it all out, make sure you put up great content, lots of it, use proper hashtags, follow the right posting schedule and the automation service will surely boost the account and take the results to a new level.

Know Your Target

You cannot just wake up one morning and decide to automate your Instagram account; you need to have a target. First, know the kind of person you need as a follower. Are you after fashion enthusiasts, foodies or beauty queens? You also need to understand the kind of audience that will love your stuff.

The next thing about knowing your target is to understand the location you are targeting. If you have a business in the locality, it won’t make sense targeting people in another country yet you can’t deliver the items to them. Instead, it would make a lot of sense to target the people in the local area that are on Instagram.

To make your hashtags work in line with the automation, you need to know your competitor. Find out what they are doing and if possible grab some hashtags from them. You will be grateful at the end of the day when you see the results.

Don’t Forget to Unfollow

Instagram gives you a limit of 7500 people to follow. To use the bot properly, the best strategy is to have an unfollow function so that you keep your followers to the best quality.

The good thing is that you can get a bot to do this easily for you. Check out the best Instagram automation tools you need for 2018 to get an Instagram bot that can do this for you without putting your account at risk.

Don’t Push the Tool Too Much

The automation tool is developed with a goal in mind – to keep the account safe from the risk of banning. Therefore you need to know your limits, depending on the kind of account that you have. The numbers speak for themselves, for instance, if you get 200 likes per post, it would be bad of you to push 5,000 likes in just an hour – you need to grow the actions gradually and slowly. It is usually better to use the automated recommendations that come with the tool because the tool uses the data from your account to determine what to do.

In Closing

When it comes to automation, you need to follow a few tried and tested rules to stay in the clear. Anything more and you stand to get the account suspended.

When Do You Need Expert Auto Locksmiths?

Local car locksmiths are a specialized group of professionals whose importance has been overlooked until now. Many electricians and auto mechanics try to dabble with it but soon they find that it is not as easy a task as they initially thought – they need experts.

Working with an expert assures you that you have your work in the right hands. Local car locksmiths have the capacity to repair any issue with your lock or key and make it possible for you to go your way in the shortest time possible.

Car manufacturers have taken car security a notch higher, and as we speak, current vehicles come with the latest in terms of security features. The need to make your car as secure as possible has led to technology such as transponder keys; laser cut keys and car alarm systems that make the car more difficult to hotwire.

While all the high-tech security is good for you, it comes with a serious flaw. With all the complicated security, it means that when a problem arises, it is tough resolving a challenge on your own. Instead, you need to work with a local locksmith to assist you. This is where vehicle entry locksmiths, Ripon and beyond, come in.

When Do You Need a Car Locksmith? 4 Scenarios That Arise

There are various scenarios that arise and call for a car locksmith. To make use of these locksmiths, you need to make sure you have the number of the local auto locksmith on speed dial so that you don’t get stranded just because you don’t know who to call late in the night.

You Have Been Locked Out of Your Car

This is the most common situation that begs for the services of the auto locksmith. You aren’t alone in such a situation, in fact, thousands of people in Ripon experience this issue, and their solution is usually a call to a locksmith.

Thankfully the mobile team of locksmiths is certified to help you in a car lockout scenario. The whole process takes a few minutes, and you are on the way to your destination.

It doesn’t matter the kind of vehicle you drive or how old it is, the technician understands what to do, and will make sure you are on the way to your destination. So, if you need vehicle entry locksmiths, Ripon North Yorkshire offers the best for your needs.

Broken Key

As you use the car key to open the door or boot, you wear it down gradually. With time, you run the risk of the key breaking within the lock. When this happens, you cannot open the car however much you try. What you need to do in this situation is to stop tinkering with the lock and call in an expert. Continued tinkering makes the problem worse, and it might damage the lock as well.

The local locksmith comes with all the tools to remove the key safely from the lock without as much as a scratch on your car. After all this, the locksmith comes up with a new key for your needs.

Faulty Lock Replacement

If the lock is damaged or aged, it becomes a security issue, and it might lock you out or provide access to thieves. When this happens, you need to have the lock repaired or replaced. The locksmith comes and evaluates the damage, and he alone can advise you whether you need a new lock or the existing one can be repaired. Depending on the situation, the locksmith performs the task and makes sure you have a lock that provides the security you need.

Key Replacement

Do you need to replace a lost, damaged key, or would you love to have a spare key for your car? Well, when it comes to this, you need to work with a locksmith that can do this for you. The locksmith handles several types of key replacements including smart keys, proximity keys, car remotes, transponder keys and retro car keys. The good thing is that the key you need is made within a matter of minutes so that you don’t waste time on the task.

How Does it Work?

When it comes to problems with your car keys or lock, you need to call in the right locksmith to assist you. A call to the local service puts you through to a customer representative that will take down your details. The details that you need to give include the nature of the problem, where you are located, and when you need the work to be done. So, for expert vehicle entry locksmiths, Glossop Derbyshire has the right ones for you.

After giving the required information, a locksmith is dispatched to your location. The locksmith checks out the issue and gives you a quotation. He then handles the task for you.

In Closing

The need for auto locksmiths is rising. Call us to inquire about our services, and have out contacts to call us anytime to handle the issue at hand.