Instagram is a photo sharing social media site that was founded by Kevin Systrom and Mike Krieger. When it was launched, back in 2010, it became an instant success. Instagram amassed one million users a mere two months after it was launched.
Today, Instagram has around 800 million active monthly accounts and approximately 500 million accounts that are active every day. Businesses have been quick to recognize the marketing opportunity and business accounts have become an excellent way for companies to interact with their current customers and reach out to new ones.
This marketing strategy has been immensely successful and it is estimated that 80% of accounts on Instagram follow a business. This shows that Instagram is definitely a great resource for businesses. When potential customers are able to visibly see what a company represents they are more likely to engage with that company and purchase their products or services.
To be truly effective on Instagram, you have to do more than create an account and post the occasional picture. Following new accounts, liking photos and videos, responding to comments on your photos and commenting on photos others post are all essential to building your Instagram audience. This can be a time-consuming process. The high-maintenance factor is a deal breaker for a lot of businesses, however, some business owners look to automation tools to help take care of some of the work.
Instagram bots, or Instabots, are a form of automation tools that are used to reach out to more Instagram accounts and grow your Instagram following. Bots take over repetitive tasks such as following new accounts and commenting on or liking posts. You simply set certain parameters telling the bot specific keywords to respond to and specify how you want the bot to react. Once you plug-in the information the bot goes to work.
Of course, the bot doesn’t have the cognitive ability of an actual human being, so there’s the potential for adverse situations. Imagine your bot leaves an inappropriate comment on a picture of a loyal customer’s dead goldfish. Any human would have known that “Great pic!” was definitely not something you would want to say! This is just one way bots can lead to embarrassing situations and hurt your brand’s credibility.
There is also the fact that bots are not technically allowed as they violate the Instagram terms of service. Accounts that heavily rely on bots to perform multiple tasks day in and day out may be banned temporarily or have their account removed permanently.
So, are bots worth it? It depends. You should research any bot you plan to use extensively. Avoid bots that employ excessive techniques as this is one thing that Instagram monitors and could lead to being banned. Read reviews from users and make sure the bot has technical assistance and support system to help you absolve problems if they should arise.
There are good bots and bad bots. http://fredharrington.com/instazood-review/. Fortunately, sites like fredharrington.com can help you decide which bots are the good ones and how likely they are to serve your needs.
While it certainly takes more time and patience, growing your audience the old-fashioned way is still the most genuine and perhaps, the best way to reach new customers. Here are some quick tips for Instagram success:
- Post once a day or at least every other day to keep your followers interested.
- Interact with your loyal followers and frequent commenters. Explore their account, like their photos and respond to their comments. This makes your followers feel appreciated!
- Make your photos as colorful as possible. Colorful, high-quality images attract the most attention on Instagram.
- Use the Explore tab daily to find new, interesting accounts to follow and interact with.
Don’t overuse filters or hashtags. Photos should be as natural as possible. If you enhance the photo, do so modestly. The same applies to hashtags. One or two relevant hashtags should be sufficient.