How To Succeed at Corporate Gifting

How To Succeed at Corporate Gifting

Corporate gifting is a serious business and should remain that way in your business. As a well-formulated program, it can establish or enhance the crucial relationship between you and your clients, suppliers, business partners and employees. Let us look at the various tips to make the gifting process a success.


Studies have been conducted regarding gifting in a corporation the world over. For one, studies show that a vendor is twice likely to be contacted by a prospective client if he has a gifting program in place. It has also been shown that a client will more likely spread the word about your business to other prospects once you build a lasting relationship with them. Get the right gifts from high end corporate gifts wholesale suppliers in Singapore to make this aspect a reality.

Gifting vs. Giving Incentives

One of the top confusions that corporate have is distinguishing between these two programs. Although you give gifts and incentives to the same recipients, the two differ on a practical as well as a strategic level. You give an incentive as a reward for achieving a certain level in an activity, for example, good attendance. Gifts are more spontaneous, and you don’t give them as a part of a pre-arranged plan between you and the recipient.

The Ethics of Giving Corporate Gifts

Before you give out gifts, you need to understand the underlying policies of the company. Some companies don’t allow giving of gifts due to the sensitivity of their operations. The restrictions might touch on the value of the gift as well as the situation in which a gift can be given.

You should not give gifts in the middle of a bidding process. This will tell the public that you are trying to influence the direction of the bidding, which isn’t acceptable at all. You are also not expected to shower your clients with lavish gifts because this might be considered suspect. You might be required to justify the reason for doing it. The best option is to go for simple gifts that are meaningful.

Don’t create a wrong impression with your gift. Anything that might end up embarrassing the recipient or cause a reprimand might sabotage a relationship.

The Etiquette of Gifting

The process of giving gifts is an art in itself. You need to consider various issues before you deliver the gift to the recipient. First, you need to take care and make sure the gift is appropriate to the relationship you have with the client. For instance, don’t get too personal with a gift if the client is still new. Additionally, if the client seems aloof and business-like all the time, the wrong gift might make the situation worse.

You should also know the perfect timing for giving the gift. The best time is seemingly during the holidays, but any other time can have a profound effect on the relationship due to the surprise. Important dates in your business such as an anniversary or the time when you reach a certain milestone might be a good time to give the gift. You can also use completion of a project to give out a gift to the recipient.

You need to decide whether to customize the gift or not. Adding a logo and the company slogan keeps the gift in the mind of the recipient. When the gift is a practical item that will be used on a daily basis, it amounts to free advertising.

In Closing

It takes proper planning and knowing the right etiquette to give the perfect corporate gift. Make sure you understand the needs of the client before deciding on the perfect gift.

Starting a Home-based Baking Business

Starting a Home-based Baking Business

Do you enjoy baking bread of different types? Do you stay glued to your television watching baking competitions and wishing you could compete in one of them? Do you always look for bread recipes during your extra time and experiment with them whenever you get the time? Then you might consider making some cash out of your ability to bake delicious loaves of bread.

With bread being a staple food for most families, you won’t lack customers to buy your bread within the neighborhood and beyond. The good news is you can run this venture right from the comfort of your home; all you need to have is the right equipment and supplies.

Starting a home-based baking business might sound fun and easy; after all, you are already baking bread for your family daily. Here are a few resources to have to turn this dream into reality.


Even though you are running a small, home-based business, you need to consult the zoning agency to know whether you have the permission to run such a business from your kitchen in the first place. After this, you need to confirm the different kinds of foodstuffs you are permitted to bake in your home. If the authorities allow it, they might require you to perform a laboratory analysis of the foods to verify that they don’t encourage the growth of bacteria. You also need a business license.

Come Up With a Business Plan

It is vital that you come up with a business plan that defines your objectives, business goals and how you will go about achieving the goals. Understand how much time you need to achieve your goals and how you will work towards achieving the goals.

You need to detail the financial plan that will include the capital and operating costs. The marketing section ought to define how you will advertise the business to your target market.

Have enough Bread Machines

One bread machine won’t be enough unless you plan to sell only ten loaves of bread per day. Depending on the projected sales, you ought to have a few machines to meet the demand. The best way to do this is to have different bread machines so that you can cater for a wide range of customer tastes. Low-quality bread machines won’t work for you if you wish to grow the business. There is only one place to get what you need in the best bread maker –

Not only do you need the bread machine, but you also need to have a few accessories to the mix to make the process quick and easy. Have a slicer and board for cutting the bread into slices. You also need a bread basket to keep the bread fresh for some few hours before you deliver to the clients.

Know How to Package the Bread

Once you bake the bread, you need to package it attractively for the potential customers. The packaging material ought to be attractive and sanitary. The worst mistake most hobbyists make is reusing the boxes that they have used in the mail. Using proper packaging materials makes the product attractive and protects the bread from exposure to moisture, dust, and air.

Final Words

Converting your bread-making hobby into a profitable business isn’t a big deal. All you need is to identify a niche and fulfill the requirements of starting a business. Have a business plan to guide your actions and the right equipment to bake the bread. A single machine won’t do the trick; you need several to succeed at this venture. Finally, package the bread and market it to potential customers.