Most internet users will begin their search for a particular product or service by engaging a search engine. So, what happens if a “giant” search engine like Google does not rank your website among the top few in the first result page?

Well, your page is almost invisible and even non-existent to a majority of internet users; this is because statistics indicate that about 71% of internet users never really click on the second page of search results. If you are looking for a higher ranking (which means more visibility for your business), then here are tips that will be of great help to you:

Keep up with the Latest SEO Trends

Search Engine Optimization (SEO) is in constant motion; the “tricks” website owners may have used to get top rankings last year may be irrelevant this year, hence the need to keep up with the latest trends in the SEO “industry.” For instance, today’s world is a ”multi-device society”, so if your website is not optimized for all devices such as mobile phones and laptops, then you are likely to lose the top spots in Google search result ranking.

Google is one of the big giants in the search engine market, and as such it has to cater to a wide variety of internet users: those who use computers and also those who use mobile devices. So, for websites to be ranked high, they must have content that caters to both “phone users and computer users.”

It is also important to note that more and more people are using voice commands to conduct online searches. How many times have you heard, “Hello Google” or “Okay Google?” probably a few times!

Well, the trend is leaning towards “voice optimized” content that is easily retrievable through voice commands. The long and short of it is that SEO is in constant motion, andsomething different will come up every once in a while, so you’re better off staying in the know.

Keywords still “rule”

Even though the SEO industry is continually changing, there are traditional SEO “tricks” that will always remain relevant. For instance, the use of keywords is a tactic that will certainly rule in the “SEO world” for a long time: simply because, search engine searches will often focus on specific keywords, whether typed or voice command inputs.

Therefore, if you want a top rank in Google search results, you need to be conversant with the below keyword tactics:

  • Keyword placement – it is essential that your page title contains your keyword. It is not a must that you use the exact wording, but the keyword should in one way or another be in the title. The keywords should also be part of your URL. For example, what comes after your.org, .com, or .net should be words that can quickly help Google determine what your website is all about: this will help you get a better Google ranking. 
  • The type of keywords to use – what keywords are your audience using in their searches? It is essential to use keywords in your content that are in line with what people are “actually” searching for. So, before you start picking words from your head and using them as keywords, do an online search using tools such as Google’s keyword plannerto determine what phrases your potential customers are frequently utilizing when doing online searches.

External Links are Important

Google utilizes external links to determine how “worthy” a post is, to award its top rank status. So, if you want the much coveted top ranks in Google search result pages, you must work on building external links; these are links that are from other websites. But why, you may ask? Well, when other people start talking about you, then you become both noticeable and relevant to web users.

 So, create good content and get some other web owners to “link you in” (link building).  Bear in mind that Google will analyze the relevance of your backlinks, so it is vital to make sure that your content is relevant to the sites they will be “linked in”.

Many physical and online businesses depend on the internet to get the exposure they need to acquire customers. So, if you are wondering why your competitor’s pages are gaining a “larger audience” than your page, it could be they are higher ranked in Google searches as compared to your page!