All You’ll Ever Need to Rank in Google

Most internet users will begin their search for a particular product or service by engaging a search engine. So, what happens if a “giant” search engine like Google does not rank your website among the top few in the first result page?

Well, your page is almost invisible and even non-existent to a majority of internet users; this is because statistics indicate that about 71% of internet users never really click on the second page of search results. If you are looking for a higher ranking (which means more visibility for your business), then here are tips that will be of great help to you:

Keep up with the Latest SEO Trends

Search Engine Optimization (SEO) is in constant motion; the “tricks” website owners may have used to get top rankings last year may be irrelevant this year, hence the need to keep up with the latest trends in the SEO “industry.” For instance, today’s world is a ”multi-device society”, so if your website is not optimized for all devices such as mobile phones and laptops, then you are likely to lose the top spots in Google search result ranking.

Google is one of the big giants in the search engine market, and as such it has to cater to a wide variety of internet users: those who use computers and also those who use mobile devices. So, for websites to be ranked high, they must have content that caters to both “phone users and computer users.”

It is also important to note that more and more people are using voice commands to conduct online searches. How many times have you heard, “Hello Google” or “Okay Google?” probably a few times!

Well, the trend is leaning towards “voice optimized” content that is easily retrievable through voice commands. The long and short of it is that SEO is in constant motion, andsomething different will come up every once in a while, so you’re better off staying in the know.

Keywords still “rule”

Even though the SEO industry is continually changing, there are traditional SEO “tricks” that will always remain relevant. For instance, the use of keywords is a tactic that will certainly rule in the “SEO world” for a long time: simply because, search engine searches will often focus on specific keywords, whether typed or voice command inputs.

Therefore, if you want a top rank in Google search results, you need to be conversant with the below keyword tactics:

  • Keyword placement – it is essential that your page title contains your keyword. It is not a must that you use the exact wording, but the keyword should in one way or another be in the title. The keywords should also be part of your URL. For example, what comes after your.org, .com, or .net should be words that can quickly help Google determine what your website is all about: this will help you get a better Google ranking. 
  • The type of keywords to use – what keywords are your audience using in their searches? It is essential to use keywords in your content that are in line with what people are “actually” searching for. So, before you start picking words from your head and using them as keywords, do an online search using tools such as Google’s keyword plannerto determine what phrases your potential customers are frequently utilizing when doing online searches.

External Links are Important

Google utilizes external links to determine how “worthy” a post is, to award its top rank status. So, if you want the much coveted top ranks in Google search result pages, you must work on building external links; these are links that are from other websites. But why, you may ask? Well, when other people start talking about you, then you become both noticeable and relevant to web users.

 So, create good content and get some other web owners to “link you in” (link building).  Bear in mind that Google will analyze the relevance of your backlinks, so it is vital to make sure that your content is relevant to the sites they will be “linked in”.

Many physical and online businesses depend on the internet to get the exposure they need to acquire customers. So, if you are wondering why your competitor’s pages are gaining a “larger audience” than your page, it could be they are higher ranked in Google searches as compared to your page!

Tips For A Successful Home Remodel

Tips For A Successful Home Remodel

A house ranks one of the most significant purchases or investment that you make in this life. It thus means that it is expensive and not something you can often change as you do to your wardrobe every time a new trend kicks in. However, this does not mean that you have to live in that old-fashioned home for the rest of your life. A home remodel can give you that new look and touch that you always dream of and have the perfect home. Renovating your house is a big undertaking if you want design that will last decades. The following are some perfect tips on how to remodel your house

Create a budget

Some people start the journey of renovating their houses only for them to quit halfway. You have to put all the things you want to modify or change into consideration before you start the job. Sit down with different people such as carpenters, masons and interior designers to come up with a rough estimate of the entire job. Your friends might not be the best bet when it comes to estimation because needs and tastes differ based on exposure and finances. You can try shopping in wholesale as you are likely to save on money.

Create a plan

Remodelling a home while still staying in the same compound can be somehow tricky. You have to estimate how much each section will consume and come up with an alternative plan. You can do the renovations while the family members are away to avoid commotion within your home. For instance, you can start with the living room and move some of the activities in the study room. You can also use the guest room when renovations are in your master bedroom. Ensure that you handle one section at a time.

Get your supplies early

You have to know what you need to take you through the entire journey before you start. There are some supplies you have to source from far while others you can do locally. In some cases, you may also need to pre-order some of the stuff that you need to make your project successful. You can seek the services of an expert in this field to help you come up with a list of everything that you need. Ensure that you get the best quality if you want your new fixtures and fittings to last for long.

Prioritize

You cannot bring down the entire house because that will not be a remodel but demolition. You need to know the areas that need immediate attention and those that can wait. The exterior of your house matters a lot if you want to create that attractive touch on your house. Choosing the right roofing solution such as https://landmarkroofingaz.com/ also ensures that have something that is attractive and at the same time durable. Make a list of some of the areas that you need to change or redesign. Come up with a budget and if it is too high, cut down on some of the most important ones.

Plan for outages

There will be a range of interruptions depending on the type of renovations and improvements that you want in your home. For instance, if you want to upgrade your plumbing, ensures that you have enough water supply to cater for your needs. Get a generator in case the renovations will touch on your electricity connection. The outages can take hours and in some cases, days depending on the magnitude of the remodels and speed of the people that you work with on the project.

Understand the law

There are some simple renovations that you can do without consulting local authorities while others will require a permit. The laws change from one locality to the next, and you must research what applies to your area. You can ask around or even visit the departments tasked with approvals before you start your project.

Redesigning your perfect home does not need to be hard if you follow these tips. Ensure that you create the perfect team that will make the process easier. Be a good communicator and coordinator but also give the contractors their space to perform their tasks.