Cyber Threats are Real, Don’t Ignore Them!

You have frequently heard or read in the news about cyber attacks on established businesses, and you think that it can never happen to you as a small business. Wrong – cyber attacks are all over, and they can happen to you whether you are running a small or large business.

SMBs are an attractive target for cyber attacks, and the worst thing is that they are such an easy target because it takes less time for the criminals to go past the firewalls and access the information they need compared to large brands.

With the attacks come various threats to the SMBs that you need to be aware of. Here they are.

Loss of Sensitive Data

Are you securely storing your customer data, or is it in the open for everyone with basic hacking skills to access?

Sensitive data moves around in businesses on a daily basis. This includes payment information, pay checks, and other info. Usually, this information moves around online, and when it happens, the criminals are waiting to grab it and use it for malicious reasons.

If you have been keen, you have heard of the criminals that sell sensitive data such as credit card information on the black market. The data goes for hundreds of dollars, which makes it attractive to criminals.

Trade Secrets

Your competitor is looking for a way to be where you are – and he can only do this when he has the trade secrets that you use to get more customers. The right cybercriminal can get your trade secrets and sell it to your competitor for a pot of gold. Well, you have put in so many years to get to where you are, but there are a few people who are out to get to where you are in just a few months.

Bad Reputation

A competitor knows too well that if he paints you in a bad light, you will lose customers who will, in turn, buy from him. Destroying your reputation online goes far beyond a few negative reviews left behind by coached guests – it can be something as bad as stealing data or slowing down your processes so that the competitor can gain leeway.

Identity Theft

Passports and drivers licenses are all over the internet, being used to make fake accounts. In 2012 alone, 11 million people had their identity stolen, with the information used in thefts costing more than 20 million dollars.

The information that you keep in the organization regarding employees, customers, and other people can be a goldmine for a cyber criminal. They are looking for your social security number, credit card information, bank account information and more. You need to find a way to secure this information so that you don’t lose face in front of your customers due to identity theft.

Ransomware

This is when a cybercriminal uses tools to hold your information hostage. The malware encrypts the data on your network so that you won’t be able to access it unless you have a backup. The ransomware forces you to pay a ransom before you get your data back. The payment isn’t so guaranteed – you might pay up and fail to get the data.

What You Need to Do

The threat of cyber attack is real, and you need to find a way to deal with them. One of the best ways is to outsource your security tasks to a dedicated and experienced team such as Amazing Support, a company that knows all about these threats and how to mitigate them.

In Closing

You need to understand what types of cyber threats you face as a small business, and know that the best way to handle them is to outsource your tasks and sensitive systems to experts.

Instagram Marketing: Automation Best Practices

Many people get issues when they try to use automation because they fail to follow the cardinal rules of Instagram automation. These rules are meant to help you avoid getting your account shadowbanned or suspended due to suspicious activities that are noticed by the algorithm. What you need to do is to follow these cardinal rules to stay safe.

You Shall Not Use Multiple Bots at the Same Time

Using multiple bots on the same account at the same time can make you get banned from the platform. So, be aware of this risk and stick to a single tool that will take your Instagram automation to greater heights.

Don’t Be Too Greedy

Greed is everywhere. On Instagram, greed is all about trying to get the fastest results in such a short time. Instagram expects your account to grow in a certain way if you do things faster than the expectations you stand to ruin the account.

So, if you churn out a lot of followers suddenly yet your account is still fresh, you raise the suspicions of the algorithm, and you risk losing the account.

To balance it all out, make sure you put up great content, lots of it, use proper hashtags, follow the right posting schedule and the automation service will surely boost the account and take the results to a new level.

Know Your Target

You cannot just wake up one morning and decide to automate your Instagram account; you need to have a target. First, know the kind of person you need as a follower. Are you after fashion enthusiasts, foodies or beauty queens? You also need to understand the kind of audience that will love your stuff.

The next thing about knowing your target is to understand the location you are targeting. If you have a business in the locality, it won’t make sense targeting people in another country yet you can’t deliver the items to them. Instead, it would make a lot of sense to target the people in the local area that are on Instagram.

To make your hashtags work in line with the automation, you need to know your competitor. Find out what they are doing and if possible grab some hashtags from them. You will be grateful at the end of the day when you see the results.

Don’t Forget to Unfollow

Instagram gives you a limit of 7500 people to follow. To use the bot properly, the best strategy is to have an unfollow function so that you keep your followers to the best quality.

The good thing is that you can get a bot to do this easily for you. Check out the best Instagram automation tools you need for 2018 to get an Instagram bot that can do this for you without putting your account at risk.

Don’t Push the Tool Too Much

The automation tool is developed with a goal in mind – to keep the account safe from the risk of banning. Therefore you need to know your limits, depending on the kind of account that you have. The numbers speak for themselves, for instance, if you get 200 likes per post, it would be bad of you to push 5,000 likes in just an hour – you need to grow the actions gradually and slowly. It is usually better to use the automated recommendations that come with the tool because the tool uses the data from your account to determine what to do.

In Closing

When it comes to automation, you need to follow a few tried and tested rules to stay in the clear. Anything more and you stand to get the account suspended.

How to Grow a Great Following in 30 Days

When beginning your career as a social media influencer, the first platform to jump on in Instagram. This is because the platform offers unmatched engagement levels and better ways to get followers compared to other platforms.

Being a visual platform, you don’t have to explain yourself in so many words to get the following you want. All you have to do is to post an image that communicates your message and come up with an insightful video about a topic.

Since nearly every person is on the platform, it is a great place to start with the idea of growing a beneficial following.

Today we look at top hacks to boost your following. Remember that the number of followers that you have determines your stand in the niche. It also makes you look more attractive to potential followers. Here is how you can triple your following in just 30 days.

Have a Hook

Ask yourself why someone will stop following someone else and decide to follow you in the first place?  Before you come up with a marketing strategy, you need to settle on a niche and come up with a theme. The niche is the kind of category you want to be part of, and it determines the content you share with your audience.

You can decide to address celebrity fashion or mental health, all you need to do is to make sure you come up with an identity, something that will make your stand out.

The hook is the thing that makes you stand out from everyone else. This can be your business, or something about you, as long as it makes you stand out from the rest of the crowd.

Know What the Followers Want

You need to understand your audience so that you can align your content and any other tasks towards their satisfaction. Knowing what they like and the content that they are commenting on is a way to increase your following.

You get to know the kind of information you can offer and in which way. It is not each day that you know what the audience wants and be ready to offer it, which is why Instagram is a good place to start marketing your products and services.

Know what Your Competitor is Up To

Remember that when it comes to marketing, knowing what the competitor is doing can be worked to your advantage. Take time to understand what the competitor is doing and not doing, so that you can customize your strategy towards winning his followers to your side.

You can do this by checking out the posts the competitor puts up as well as know the reaction of his audience to these posts. As an influencer, your competitor is another influencer in the same niche who offers similar services to yours.

Know Who to Follow, and Unfollow

Following and unfollowing people is one way to make your following grow. Following someone sparks some interest in them to follow you back or check out your content. Unfollowing others is one way to remove those followers that aren’t active on your page, and who aren’t ready to help you achieve your goals.

Getting the people to follow can be a huge task, which is why Spire goes ahead to talk about Mr. Insta, a service that provides free and paid followers for your account.

In Closing

Take time to understand what you need in terms of followers and then go ahead to use these tips to get the right number of followers to promote your marketing goals. The right number of followers makes you famous in such a short time.